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Google Chrome launches crackdown on data-tracking cookies — What you need to know

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Google has initiated testing of significant changes aimed at enhancing online user privacy by disabling third-party cookies in its Chrome browser, BBC reported. 

These cookies, small files stored on users’ devices to collect analytic data, personalise online ads, and monitor browsing, will be deactivated through a new feature.

The initial rollout of this privacy feature will be available to approximately 1% of global Chrome users, encompassing around 30 million individuals.

 Google labels these changes as a trial run, with plans for a complete elimination of cookies later in the year. Despite the company’s commitment to privacy, some advertisers are expressing concerns about potential negative impacts on their operations.

Google’s Chrome browser, currently the most widely used globally, is taking this step while competitors like Apple’s Safari and Mozilla Firefox, although accounting for less internet traffic, have already incorporated options to block third-party cookies.

In a blog post, Anthony Chavez, Google’s Vice President, emphasised the company’s responsible approach to phasing out third-party cookies in Chrome. He explained that users would be randomly prompted to choose whether they want to “browse with more privacy.” Additionally, if a website encounters issues without third-party cookies, users may receive an option to temporarily re-enable them for that specific site.

While Google asserts its commitment to making the internet more private, many websites rely on cookies for advertising revenue. Cookies record various user data, including site interactions, geographic location, device details, and subsequent online activities. Some users find personalised ads generated through these cookies intrusive.

Phil Duffield, UK Vice President at The Trade Desk, a platform for online ad purchases, criticised Google’s solution, the Chrome Privacy Sandbox, suggesting it primarily benefits Google. He argued that safeguarding consumer privacy should not hinder publishers’ revenue streams and urged the advertising industry to collectively develop better alternatives.

The UK’s Competition and Markets Authority retains the authority to block Google’s plans if it determines potential harm to other businesses.

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The green colour of WhatsApp ‘angers’ some users.

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After changing its display colour from blue to green, WhatsApp, which was before well-known for its blue motif, caused its users to hold divergent views.

New upgrades to the Meta app always spark a lot of discussion, regardless of how big or small the changes are.

Still, Meta-owned WhatsApp hopes that these modifications would “make it more accessible as well as easier to use” and offer a “modern, new experience” with relation to the updated display color.

A statement from the firm claimed that they had altered WhatsApp’s “looks and feels, including spacing, colors, icons, and more.”

Both iOS and Android users can now view the new WhatsApp update; the green tint on the latter has changed from the previous version.

However, iPhone users will notice that every display element, including the chat-list window and status bar, has changed with the recent design update. WhatsApp used to have a blue color scheme on iPhones.

Furthermore, the formerly blue links shared within the app are now displayed in green.

In addition, WhatsApp has made other improvements to improve its user experience outside of the color shift.

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Punjab will provide fifty thousand solar kits.

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On Tuesday,Tuesday, while presiding over a review meeting on solar household solutions, the CM gave the order to begin the installation of one kilowatt solar systems right away. She also gave the order to introduce the newest solar systems.

Phase-I solar systems would be balloted for by 50,000 protected users who use 100 units each month, at a cost of Rs 12.6 billion.

Home-based solar systems will eventually be made available to other Punjabi consumers. A solar system will consist of a battery, inverter, sophisticated solar plate, and more related accessories.

Attending the meeting were Provincial Information Minister Azma Zahid Bukhari, MPA Sania Ashiq, Former Senator Pervaiz Rashid, Chief Secretary, Chairman Planning and Development, Secretaries of Energy, Finance, and Punjab Power Development Board (PPDB) Managing Director, in addition to other pertinent officers.

During his inaugural speech as Punjab’s chief minister, Maryam Nawaz outlined her five-year plan and promised to develop a strategy for customers who use fewer than 300 units of power.

According to Maryam Nawaz, the PML-N’s main goals for her term will be to provide jobs, healthcare, and education.

She said, “I am working on a plan to provide solar panels to consumers using up to 300 units of electricity or less in installments.”

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Pakistan

There will be free WiFi in public parks.

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The discussion on the province’s capital city’s beautification was chaired by Chief Minister Ali Amin Gandapur.

CM Gandapur gave the pertinent authorities instructions at the meeting to complete the arrangements and submit the free WiFi service plan for the province government’s approval.

In the following phase, he said, the service will be extended to more cities. In addition, the chief minister gave the Peshawar Development Authority instructions to create a beatification plan for the city.

The meeting voted to launch a Bus Rapid Transit (BRT) service on Nasir Bagh Road in the province capital with the goal of facilitating the easy mobility of the population.

CM Gandapur pushed for the installation of underpasses rather than overhead bridges and ordered the city’s street lights to be converted to solar power.

The chief minister gave the order to begin work on the road around the BRT Corridor at University Road as well as the building of the remaining section of Warsak-Nasir Bagh Road right away.

In order to promote KP’s culture, he also oversaw the installation of fake plants on all road walks and painted headbridges and walls with designs.

The chief minister of KP gave the order to approach business organizations for assistance in this respect.

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