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Facebook-owner Meta to roll out paid subscription

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  • Service will be rolled out in Australia and New Zealand this week.
  • Users over age of 18 will be allowed to subscribe, says Meta chief.
  • In 2022, Meta saw its ad revenue decline for first time since 2012.

SAN FRANCISCO: Facebook, the social network that was supposed to stay free “always,” and its stablemate Instagram launched on Sunday a paid subscription service, as the advertising-based business model that has long dominated the internet falters.

Mark Zuckerberg, the CEO of Facebook-parent Meta, announced on Sunday the launch of Meta Verified, a service starting at $11.99 a month to authenticate one’s account, which follows a similar move by Elon Musk on Twitter.

“This new feature is about increasing authenticity and security across our services,” Zuckerberg wrote in a statement posted to Facebook and Instagram.

Meta Verified will be rolled out in Australia and New Zealand this week before coming to markets in the United States and other countries.

Subscribers will get a badge indicating their account has been verified with a government ID, extra protection against impersonation, direct access to customer support and more visibility, according to the company.

The social media giant said the service would be primarily aimed at content creators looking to expand their presence on the platforms and could see adjustments after a test phase.

There would be no changes to accounts on Facebook and Instagram that are already verified, the company said, adding that only users who are over the age of 18 will be allowed to subscribe. The service is not yet available to businesses.

It was not immediately clear how Zuckerberg planned to price Meta Verified in countries where users cannot afford to pay $12 a month, or in cash-based economies where they may have fewer ways to get the money to Meta.

Musk’s initial attempts to launch a similar service at rival social media network Twitter last year backfired, with an embarrassing spate of fake accounts that scared advertisers and cast doubt on the site’s future.

He was forced to briefly suspend the effort before relaunching it to muted reception in December.

‘Free’?

Facebook helped establish the dominant model of large platforms on the internet today, which sees users benefit from “free” services that collect their data to sell personalized ad space.

It is a model that has earned the company, along with other advertising titans such as Google, tens of billions of dollars a year.

For years the Facebook homepage proudly declared that the site was “free and always will be.”

But in 2019 the company quietly ditched the slogan. At the time experts suggested it was because the value of users’ personal data meant the site was never truly free.

In 2022, Meta saw its ad revenue decline for the first time since the California-based group went public in 2012.

The company recently announced that the number of Facebook’s daily users hit two billion — but between inflation eating into advertisers’ budgets and fierce competition from apps such as TikTok, those users are not bringing in as much revenue as they used to.

The company has also suffered from regulatory changes introduced by iPhone maker Apple, which restrict the ability of social networks to collect data and sell advertising.

Similar factors have already pushed other networks, from Reddit to Snapchat as well as Twitter, to launch paid plans.

Meta is also under pressure for making a huge gamble on the metaverse, the world of virtual reality that Zuckerberg believes will be the next frontier online.

‘Not a small fee’

Investors last year punished Meta, sending the company’s share price down by an astonishing two-thirds over 12 months, but the stock has recovered some ground in 2023.

Meta announced in November it would lay off 11,000 employees, or 13 percent of its staff — the largest worker reduction in the company’s history.

Meta Verified will be cheaper on the web than on mobile applications because of commissions taken by Apple on the iPhone or Google on smartphones operated by its Android system.

Zuckerberg said it would cost $11.99 on the web, and $14.99 per month on iOS or Android.

The company said it doesn’t expect to make significant revenue from the service during the test phase but that it is part of diversification efforts.

“Personally, I think it’s more about diversifying revenue,” said Carolina Milanesi, an analyst at Creative Strategies.

After Twitter launched its subscription, other social media groups thought “well, we might as well try,” she told AFP.

“Justifying that from a creator perspective I think is more of a marketing pitch than of true value to creators,” she added.

Platforms are fighting for users and influencers that draw their attention.

But for Milanesi, the Meta Verified offers are “a weird mix.”

“I don’t know if it gives enough to one category (of users) to justify the amount of money, which is not a small fee.”

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Punjab will provide fifty thousand solar kits.

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On Tuesday,Tuesday, while presiding over a review meeting on solar household solutions, the CM gave the order to begin the installation of one kilowatt solar systems right away. She also gave the order to introduce the newest solar systems.

Phase-I solar systems would be balloted for by 50,000 protected users who use 100 units each month, at a cost of Rs 12.6 billion.

Home-based solar systems will eventually be made available to other Punjabi consumers. A solar system will consist of a battery, inverter, sophisticated solar plate, and more related accessories.

Attending the meeting were Provincial Information Minister Azma Zahid Bukhari, MPA Sania Ashiq, Former Senator Pervaiz Rashid, Chief Secretary, Chairman Planning and Development, Secretaries of Energy, Finance, and Punjab Power Development Board (PPDB) Managing Director, in addition to other pertinent officers.

During his inaugural speech as Punjab’s chief minister, Maryam Nawaz outlined her five-year plan and promised to develop a strategy for customers who use fewer than 300 units of power.

According to Maryam Nawaz, the PML-N’s main goals for her term will be to provide jobs, healthcare, and education.

She said, “I am working on a plan to provide solar panels to consumers using up to 300 units of electricity or less in installments.”

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Pakistan

There will be free WiFi in public parks.

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The discussion on the province’s capital city’s beautification was chaired by Chief Minister Ali Amin Gandapur.

CM Gandapur gave the pertinent authorities instructions at the meeting to complete the arrangements and submit the free WiFi service plan for the province government’s approval.

In the following phase, he said, the service will be extended to more cities. In addition, the chief minister gave the Peshawar Development Authority instructions to create a beatification plan for the city.

The meeting voted to launch a Bus Rapid Transit (BRT) service on Nasir Bagh Road in the province capital with the goal of facilitating the easy mobility of the population.

CM Gandapur pushed for the installation of underpasses rather than overhead bridges and ordered the city’s street lights to be converted to solar power.

The chief minister gave the order to begin work on the road around the BRT Corridor at University Road as well as the building of the remaining section of Warsak-Nasir Bagh Road right away.

In order to promote KP’s culture, he also oversaw the installation of fake plants on all road walks and painted headbridges and walls with designs.

The chief minister of KP gave the order to approach business organizations for assistance in this respect.

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Pakistan

FM Ishaq Dar praises IAEA for using nuclear technology in a “peaceful” manner

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During a meeting with IAEA Director General (DG) Rafael Mariano Grossi outside the Nuclear Energy Summit in Brussels, Pakistan, a founding member of the Agency, stressed the importance of the Agency’s work.

He stated that Pakistan placed a high value on the Agency’s efforts as a founding member.

The foreign minister also emphasized Pakistan’s goal to increase the proportion of nuclear energy in the country’s energy mix and the significance of nuclear energy in the fight against climate change.

Ishaq Dar went on to stress the importance of the Agency’s technical cooperation initiatives, to which Pakistan makes a major contribution as well.

According to the foreign minister, banks and other international financial institutions should support nuclear energy projects in developing nations so that those countries may meet their energy needs and meet their zero emissions commitments.

He requested that the IAEA continue raising global understanding of the benefits of nuclear energy as a clean energy source.

The director general of the IAEA commended Pakistan for its cooperation. Rafael Mariano Grossi continued by saying that Pakistan is essential in helping emerging nations by sharing knowledge and experience.

He acknowledged that there was a problem with financing nuclear projects and promised to work with international financial institutions to find a solution as quickly as possible.

The director general of the IAEA reflected fondly on his visit to Pakistan earlier in the year, when he inspected the country’s facilities and witnessed firsthand its progress in the peaceful applications of nuclear technology.

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