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TikTok launches BookTok to reignite love of reading in Pakistan

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  • To celebrate International Literacy Day, #BookTok launched in Pakistan.
  • It encourages and inspires to enjoy literature in all of its forms.
  • With #BookTok, users in Pakistan will be able to connect and engage with vibrant literature community on TikTok.

ISLAMABAD: To celebrate International Literacy Day, TikTok has launched its #BookTok campaign in Pakistan to reignite the love of reading and encourage its Pakistani users to engage with the growing community of book lovers across the world.

#BookTok is the go-to hashtag on TikTok for all content pertaining to books, reading, writing and everything in between, said a news release.

With book reviews, writing tips, plot reenactments of popular novels, and more, this corner of TikTok encourages and inspires others to enjoy literature in all of its forms.

The #BookTok community has been on TikTok since early 2020 but saw an initial boost in content during March of 2020 with the beginning of stay-at-home orders.

Users turned to TikTok for entertainment and discovering #BookTok recommendations, helping reignite a passion for reading that has grown through the app, inspiring over 12 million videos and reaching over 75 billion views globally to date.

With this campaign now going live in Pakistan, reading enthusiasts can join the growing global #BookTok community and engage with them to share their love for books and literature.

#BookTok will also serve as a hub to celebrate Pakistan’s rich literature and to share poetry, landmark novels, and classic tales from prominent writers and poets in Urdu and other regional languages with TikTok communities across the world.

Books have been entertaining the masses for longer than TikTok, but with the launch of the #BookTok campaign, users in Pakistan will be able to combine the classic pleasure of reading with the engaging content found on TikTok.

TikTok creators frequently share their love for unique or popular topics, inspiring others to pick up a new hobby or dive deeper into one that was already a part of their lives.

Through these shared connections, users elevate and highlight products they love and encourage community growth both on and off TikTok.

Entertainment

Who is the mystery man behind Jannat Mirza’s rumours of his engagement?

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One of the most well-known TikTok performers in Pakistan, Jannat Mirza, has gained attention from her followers lately due to engagement rumours.

Jannat has amassed a sizable social media following thanks to her lip-syncing abilities, fashion taste, and acting prowess.

The name Jannat Mirza was formerly associated with Umar Butt, a fellow TikToker. While creating TikTok videos together, the two grew close and ultimately made the decision to tie the knot.

But by 2023, the pair had formally split up, despite Jannat’s announcement in 2021 that they had struck an understanding. Later, Umar Butt announced their breakup and urged followers to be considerate of their privacy.

Engagement of Jannat Mirza

By posting a picture of a stunning ring on her hand on Instagram, Jannat Mirza recently gave rise to rumours that she was engaged.

Social media users began to wonder a lot about her relationship status as a result of this. The mystery was increased when a video of Jannat and an unidentified man wearing black appeared.

The video has Jannat donning a purple outfit, but the mystery man’s identity is kept a secret since his face is covered the entire time. Jannat seems pleased and happy with him in spite of this. The engagement rumours were further stoked by the video, which featured black and purple heart emojis.

Enquiries regarding Jannat’s new relationship flooded the comment sections as fans reacted to the film and the ring photo with enthusiasm and curiosity. People are very interested in Jannat Mirza’s personal life, as seen by comments like “Who is Jannat Mirza’s next target?”

Fans are anxiously awaiting Jannat Mirza’s formal statement regarding her engagement and the identity of the mystery man, as the rumours about him go on.

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Filming for “Yeh Ishq” begins with Sheheryar Munawar and Ushna Shah.

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Ushna Shah and Sheheryar Munawar, two of the most attractive and well-liked performers in Pakistani entertainment, are now working together for the first time on the drama series “Yeh Ishq.”

Director Qasim Ali Mureed announced on social media that the project began work on Wednesday, sharing a photo of the title’s clapperboard.

In addition to the main performers, the ensemble cast includes experienced actors Shabbir Jan, Irsa Ghazal, Mehmood Aslam, Kinza Malik, and Sohail Sameer in key roles, as well as the newest sensation in show business, Shuja Asad, and emerging starlet Mahenur Haider.

Humayun Saeed and Shahzad Nasib, through their production company Six Sigma Plus, are supporting the upcoming play.

Prominent drama and film director Qasim Ali Mureed, known for his work on “Tich Button,” “Jaan-e-Jahan,” “Mere Humsafar,” and “Prem Gali,” has been tapped to direct the screenplay written by Sadia Akhtar, whose credits include hits like “Woh Pagal Si” and “Muqaddar Ka Sitara.”

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A glimpse of Sania Mirza’s relaxed moments

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After a hiatus following her most recent Hajj trip, former Indian tennis sensation Sania Mirza returned to Instagram.

The 37-year-old has a large global fan base, and those followers are quite curious to discover what daily errands Mirza runs.

Though she had been away from social media on her trip to Saudi Arabia for the Hajj last month, it had been a while since she had disclosed specifics about her time spent with friends and family.

Mirza was pictured chilling out with family and friends in her most recent Instagram image.

With a caption that read “Unrolling the B-roll,” the athlete shared images of herself, her gorgeous kid, Izhaan Mirza Malik, and pals, along with a few inane but artistically pleasing shots that showcased the star’s passion for the arts.

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