The parent company of widely used social media platforms — Facebook, Instagram, and WhatsApp — Meta is eyeing to initiate a new drive of firing employees this Wednesday after firing 11,000 people in November last year, according to the report published by Daily Mail.
The employees which are likely to be the target of the firing campaign are from the communications and marketing teams.
The development comes as the removal of people from the top cadres can be seen when vice president Americas Nada Stirratt left the post on Monday.
Marne Levine also resigned from the post of Chief Business Officer (CBO) last month but would stay until the summer.
Her decision of stepping down as CBO sent shock waves through the company as she had been in leadership roles over her career spanning 13 years in Meta.
Meta has faced immense competition from TikTok as the company’s growth has been slowed over the last several months and the budgets withdrawn by advertisers.
The advertisers have refrained from opting for Meta as Facebook has witnessed a significant drop in users in its lifetime last year due to the tough time from its competitors.
Mark Zuckerberg, CEO, founder and Chairman of Meta regarded this year as “a year of efficiency” as the company is trying to mitigate its costs including a pull-back from the NFT offering.
Some of Meta’s innovations have proved to be less successful however, its other innovations have caused an 18% uptick in its stock market shares.
Zuckerberg in a statement issued in November last year had announced laying off 13% of the firm’s staff, which is a staggering 11,000 people.
Taking responsibility CEO Meta had taken the responsibility for things not going well in the company saying that he “got this wrong”.
Apologising to the axed employees, he had said that the layoffs were the “last resort” to save the company. He had also said that most of the recruiting team had been fired as the company was freezing the hiring process.
Zindagi Trust gets featured on Meta website for transforming Pakistan’s education system
KARACHI: In Pakistan, where a staggering number of over 28 million children are out of school and education infrastructure widely suffers, Zindagi Trust which is a non-profit organisation, is dedicated to revolutionising the education system.
Founded in 2003 by famous Pakistani singer Shehzad Roy, the trust works on the mission to provide quality education to underprivileged children and reform government schools in Pakistan, through pilot projects at model schools and advocacy with the government.
For its success in reaching and engaging supporters as an early adopter of WhatsApp Channels, Zindagi Trust has been featured on Meta’s website as a case study for government and charities.
The Trust is notably the first non-profit organisation from Pakistan to receive this recognition.
Capitalising on the popularity of Meta-owned messaging app, WhatsApp, Zindagi Trust set out with the objective of reaching new audiences, raising awareness, and facilitating fundraising.
It launched a WhatsApp Channel, through which emphasis was placed on initiatives extending beyond model schools, impacting government schools nationwide.
Zindagi Trust saw a significant surge in followers, a 7% increase in donations, and increased reach across its social ecosystem.
Speaking to Geo.tv, Zindagi Trust’s Senior Marketing & Resource Development Manager Faiq Ahmed said that WhatsApp channels have significantly contributed to the realisation of Zindagi Trust’s objectives by establishing a direct and interactive platform for communication with education and child protection enthusiasts.
Talking about collaboration with the government sector, Faiq said that their advocacy initiatives with the government’s help have left an indelible mark on Pakistan, catalysing groundbreaking changes nationwide.
“Through collaboration and perseverance, we continue to shape a brighter future for the children of Pakistan, not only in the education sector but also in areas vital to the well-being of our society,” he added.
Facebook and Instagram full of predators for children, alleges lawsuit
Meta’s social media platforms of Facebook and Instagram have become fertile grounds for child predators and paedophiles, revealed New Mexico’s Attorney General, Raul Torrez in a lawsuit.
Torrez’s office used fake accounts to conduct investigations and discovered that these fake accounts of minors were dispatched ‘solicitations’ and explicit content.
The lawsuit seeks court-ordered changes to protect minors, asserting that Meta has neglected voluntary actions to address these issues effectively.
In its response, Meta defended its initiatives in eradicating predators. However, New Mexico’s investigation disclosed a higher prevalence of exploitative material on Facebook and Instagram compared to adult content platforms.
Attorney General Torrez underscored the platforms’ unsafe nature for children, describing them as hotspots for predators to engage in illicit activities.
While US law shields platforms from content liability, the lawsuit argues that Meta’s algorithms actively promote sexually exploitative material, transforming the platforms into a marketplace for child predators.
The lawsuit accuses Meta of misleading users about platform safety, violating laws prohibiting deceptive practices, and creating an unsafe product.
Moreover, the lawsuit targets Facebook founder Mark Zuckerberg personally, alleging contradictory actions in enhancing child safety while steering the company in the opposite direction.
In response, Meta reiterated its commitment to combating child exploitation, emphasizing its use of technology and collaborations with law enforcement to address these concerns.
Meta finally launches end-to-end encryption on Messenger
Meta announced Thursday that it is finally implementing end-to-end encryption for one-on-one conversations and calls on Messenger, delivering on a long-standing commitment.
The company states that when end-to-end encryption is enabled, the only people who can view the contents of a message sent through Messenger are the sender and the recipient.
Messenger’s encrypted chat function was initially made available as an opt-in feature in 2016. However, following a protracted legal dispute, end-to-end encrypted messages and calls for two-person discussions will now be considered the norm.
“This has taken years to deliver because we’ve taken our time to get this right,” Loredana Crisan, vice president of Messenger, said in a statement shared with The Verge.
“Our engineers, cryptographers, designers, policy experts and product managers have worked tirelessly to rebuild Messenger features from the ground up.”
Crisan states that encrypted chats will not compromise Messenger features like themes and custom reactions. However, it may “take some time” for all chats to switch to default encryption.
The end-to-end encryption for group chats is still opt-in. Additionally, Instagram messages are still not encrypted by default, but Meta expects this to happen “shortly after” the rollout of default private Messenger chats.
Meta CEO Mark Zuckerberg announced in 2019 that the company planned to move toward encrypted ephemeral messages across its messaging apps, according to The Verge.
“I believe the future of communication will increasingly shift to private, encrypted services where people can be confident what they say to each other stays secure and their messages and content won’t stick around forever,” he wrote in a Facebook post. “This is the future I hope we will help bring about.”
By enabling encryption by default, most Messenger chats should remain unseen by Meta, and it will also prevent the company from providing the data to law enforcement.
Last year, a 17-year-old from Nebraska and her mother faced criminal charges for illegal abortion after police obtained their Messenger chat history.
Anti-encryption advocates argue that encryption makes it harder to identify bad actors on encrypted messaging apps like WhatsApp.