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Apple unveils iPhone 14 with emergency satellite messaging, Ultra Watch

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Apple introduced a range of new iPhone 14 models capable of sending a call for help via satellite during an emergency, as well as crash-detection ability and an adventure-focused Ultra Watch.

The iPhone 14 models will test Apple’s ability to wring dollars from its relatively affluent customer base, which has kept spending in the face of rising inflation but is not immune to a weakening economy.

The iPhone 14 will start at $799 and the iPhone Plus at $899 and both will be available for pre-order starting September 9.

Apple said it put together a system that will work with emergency responders during emergencies in remote areas. It also said that in some situations, users will be able to use its FindMy app to share their location via satellite when they have no other connectivity.

Globalstar said in a filing that it will be the satellite operator for Apple’s emergency SOS service. Globalstar’s stock fell about 16% on Wednesday before being halted ahead of the announcement of the Apple deal. The stock has gained about 50% year to date.

Other companies are working on similar functions. SpaceX founder Elon Musk said last month it is working with T-Mobile (TMUS.O) to use its Starlink satellites to connect phones directly to the internet.

Apple’s iPhone 14 Plus model will have a larger screen like Apple’s iPhone Pro models but an A15 processor chip like the previous iPhone 13.

The Cupertino, California-based company also showed a trio of new Apple Watches, including a new Watch Ultra model aimed at extreme sports and diving.

The Ultra has a bigger battery to last through events like triathlons and better waterproofing and temperature resistance to operate in outdoor environments, as well as better GPS tracking for sports.

The new Watches include an upgraded budget model called the SE and a Series 8 Watch with crash detection and low-power mode for 36 hours of battery life.

The Series 8 with cellular will start at $499 and the SE will start at $299 with cellular. The Ultra, which includes cellular in its base model, will start at $799 and be available Sept 23.

Apple said the new Series 8 watch has a temperature sensor that will work in conjunction with its previously released cycle tracking app to retroactively detect ovulation. The company emphasised the privacy approach of its cycle tracking. Privacy and reproductive health data has become a focus for tech companies in the wake of a U.S. Supreme Court decision that ended a constitutional right to abortion in the United States.

Apple said it does not have the key to decrypt health data such as cycle tracking.

But while accessories like the Apple Watch have driven incremental sales from Apple’s existing user base, the iPhone remains the bedrock of its business with 52.4% of sales in its most recent fiscal year.

Apple’s stock was up 0.6% more than an hour into the presentation, in line with the start of the event and lagging the S&P 500’s gain of 1.5% for the session.

Some analysts believe Apple might give a preview of a mixed-reality headset on Wednesday. The device is expected to have cameras that pass-through view of the outside world to the wearer while overlaying digital objects on the physical world. Analysts do not expect the device to go on sale until next year at the earliest.

An early preview would be rare for Apple, which keeps its product plans secret until just before devices hit the market. A rival headset called Project Cambria is in the works from Meta Platforms, which is spending billions of dollars on the project.

But in order to have compelling apps for a new headset, Apple might need to give developers time to become familiar with it. “Developing for a new and radically different type of platform is going to take people a lot longer,” O’Donnell said.

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The recall AI feature rollout by Microsoft will be delayed.

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A computerized history is created via the Recall feature, which records everything from phone conversations to web browsing. This way, even months later, the user may search through it for remembered actions.

In a blog post, Microsoft announced that recall, which was originally going to be widely available for Copilot+ PC users on June 18, will now only be available for a preview on its Windows Insider Program (WIP) in the next weeks.

As to the statement from the Redmond, Washington-based company, the decision is “founded in our dedication to offering a reliable, safe, and comprehensive experience for every client and to obtain more input before releasing the feature to all Copilot+ PC users.”

An artificial intelligence (AI) feature-rich class of personal computers called Copilot+ PCs was introduced in May.

Millions of “Windows biggest fans” can sample new improvements for the operating system through the WIP, a public software testing initiative.

According to the business, following feedback from the WIP community, the Recall preview will soon be accessible for all Copilot+ PCs.

Shortly after the feature’s release, billionaire technologist Elon Musk opened a new tab and referred to it as a “Black Mirror episode,” drawing parallels to the Netflix series that examines the negative effects of advanced technology. However, some social media users expressed concerns about privacy, saying that it could allow for spying.

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TikTok plans to introduce an image search capability in order to directly compete with Google.

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TikTok, a Chinese short video platform, is now conducting a trial of a novel functionality that enables users to capture or submit images in order to discover comparable products within the TikTok Shop, as reported by TechCrunch.

TikTok, the current leader in social media, is now aiming to enter Google’s domain in the field of search, indicating a direct competition against Google’s control in visual search.

The functionality, originally observed by user Jonah Manzano, is presently accessible to users residing in the United States and Southeast Asia. Users that have access to the feature will see a camera symbol that is integrated.
This feature allows users to effortlessly search for products by capturing or uploading photographs, eliminating the requirement for written descriptions.

For example, if you are eating at a restaurant and like the dish that is presented on a certain plate, you can take a fast photo using the TikTok app to discover comparable goods that you can buy.

Similarly, if you come across an expensive item while shopping online, you can save its image and use TikTok’s image search feature to locate similar, more affordable options.

Although TikTok Shop has previously utilized conventional search methods, this new advancement represents a notable deviation by harnessing the capabilities of visual search, similar to Google Lens.

TikTok’s decision is a calculated maneuver aimed at not only attracting users’ interest in finding new products but also promoting sales within its e-commerce network.

This development is not only a criticism of Google or Amazon; it is a more extensive effort to rival other participants in the field of visual search and e-commerce, such as Klarna and rising businesses like Cherry.

TikTok’s shift towards e-commerce is apparent in its recent announcement that TikTok Shop accommodates more than 15 million vendors worldwide, including a significant presence in the United States.

The company has made significant investments in platform safety, dedicating more than $400 million and establishing a staff of 7,500 personnel to guarantee the integrity of TikTok Shop.

TikTok continues to pursue its e-commerce goals, while encountering regulatory obstacles, especially in the United States.

TikTok’s momentum remains unaffected by President Biden’s recent measure, which indicates a possible prohibition if ByteDance does not divest the platform.

However, the corporation regards e-commerce as a strategic source of income and a method to maintain consumer involvement within its ecosystem.

TikTok is continuously expanding and improving its TikTok Shop to encourage more user interaction and spending. This will help establish TikTok as a strong competitor in the e-commerce industry.
in the search bar of TikTok Shop.

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Pakistan experiences substantial expansion in the information technology sector.

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Pakistan experienced significant development in the exports of its IT sector, reaching a total of $2.283 billion, as stated in a recent Economic Survey Report.

The increase in exports emphasized the rising global demand for IT services from Pakistan and the sector’s impact on the national economy.

The survey demonstrated that IT freelancers contributed $35 million in remittances, highlighting their significance in the IT industry.

The study data indicates a significant rise in the number of broadband and telecom customers nationwide, with broadband users reaching 135 million and telecom users growing to 194 million.

Earlier this week, the federal government has suggested a substantial 357 percent rise in the budget for the IT sector for the fiscal year 2024-25.

As to reliable sources, the Ministry of IT has been granted a budget of Rs 27.43 billion in the development budget, out of which Rs 6.28 billion has been allotted for the implementation of 15 new projects.

The government has additionally suggested allotting Rs 21.15 billion for projects that are currently in progress, as well as Rs 3.5 billion for the Digital Economy initiative.

Additional noteworthy allocations consist of Rs 1 billion for fostering innovation in the IT sector, Rs 50 million for the digitalization of the national assembly, and Rs 300 million for the implementation of smart office projects in government ministries.

The government has additionally suggested investing Rs 9.92 billion for the Islamabad Technology Development Park and Rs 6.78 billion for the creation of an IT park in Karachi. The budget additionally comprises a proposition for an allocation of Rs 1 billion for the Cybersecurity Fund for the Digital Pakistan initiative.

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